Becoming our Business Partner

Our branding strategy

Kempinski Private Residences

“Kempinski Private Residences” is the brand we grant to development partners for the marketing and sale of private luxury villas, townhouses, penthouses and apartments in a growing number of prestigious developments around the world.
To gain the right to use the brand, development partners must comply with stringent criteria relating to brand values, standards and delivery. We insist upon a well conceived project concept, thorough planning and professional management.

 

Kempinski Residences

“Kempinski Residences” is both our corporate name and the brand used to identify residences released by private or corporate owners into the Kempinski Residences rental programme.

 

Managed by Kempinski

The trademark licence granting the use of the “Kempinski Private Residences” brand in the marketing and sales process specifies that Kempinski Residences retains the exclusive right to manage all services relating to the Residence building.
The management of Owners’ Associations or commercial entities in a residences building is endorsed as “Managed by Kempinski”.

 

Our development strategy

From experience we know that the success of a development project depends on matching the right location with the right project concept. Over the years, through a careful review of both elements, we have been able to limit the risk inherent in such developments.

Mixed-use

When a hotel and residences are developed together as one project, Kempinski Residences will become involved in a mixed-use development project when Kempinski Hotels is appointed to manage the hotel part of the complex.This “mixed-use” concept has proved to be of great benefit to our developers. It also offers considerable opportunities for combining the development and management of both hotel and residential properties within the same complex.

Stand alone

In order to acquire the Kempinski brand for residential units without an accompanying hotel,development partners must comply with specific selection criteria. These are necessarily very selective, in order to maintain exclusivity for Kempinski Residences owners and guests.